Culture value chains nowadays are using culture in the way that destroy it - same way business is using nature that destroy it.

Nowadays culture value chains - dont see in culture value in culture itself - if it is not able to be changed to product. The way that culture invites people to see and hear culture for whatever reason other than culture itself - including being beautiful or handsome, young or son or daughter of someone famous person. Basic nature of it is seen in this - if you are beautiful and young - you get clicks in internet tens, hundreds, thousends, millions times more than those who are not - independent of culture value of things she or he does.

So people are actually following more and more clicks than culture values - they are buying marketing rather than culture values. And such system is shit.

So.

 Culture value chains nowadays are using culture in the way that destroy it - same way business is using nature that destroy it.